viewing a single post: see all recent posts

The evolution of a brand

03.19.2010
A lot of photographers credit me as having a well defined brand, or as a branding & marketing expert. Sure, I know a little, but it's only because of the team at Reddoor who has helped me along the way and taken such good care of me and my image.

They have outed me and and showed some of my pre [ b ] logo business cards, as well as the evolution of my brand over the last dozen years or so. Click the photo to check out the entire evolution.

The one with the film strips was my very first business cards. I had those made when I was still in high school and gave them to all of my friends so I could shoot their senior portraits, as well as their family's Christmas card photos.

The top left card with the clip art of the camera, was actually given to me as a gift for my high school graduation by a family friend. I ended up shooting both of their daughter's weddings.

The green logo was obviously inspired by Oakley, which was one of my favorite companies at the time. A kid at Kinko's actually helped me with that one.

The brown ones actually feature my handwriting, that was cleaned up in Illustrator by a graphic designer I was dating at the time. Notice the AOL email address and pager number? And do you guys remember fax machines? How old school!

My life changed in 1998 when I met Tim Holmes, an art student at the prestigious Art Center College of Design. He is the creator of the [ b ] logo and the one responsible for helping me understand branding, as well as defining my own brand. Over the years, we've developed a wonderful working relationship as well one of my most cherished friendships. His company, Reddoor Creative specializes in helping companies develop and execute branding strategies. They are very expensive and rightfully so, they are incredible talented and are worth every penny. Red by Reddoor is a new venture that aims to provide high quality branding at affordable prices and will be available soon. They specialize in helping photographers, so get on their mailing list and they'll let you know as soon as that service officially launches.

Future Clients, Click Here
blog snapshot
FeaturedRecentPhotographersPersonal
maui wedding
Last weekend, Ashley and I shot a gorgeous destination wedding at the Sugarman Estate on Maui. It was a special one for me to shoot because the bride is...

see full post >
maui wedding
Garvan Gardens Wedding Photos
Last weekend I was back in Arkansas to shoot another wedding at Garvan Woodland Gardens. I first shot there back in 2009, and it was so fun to go back to such a...

see full post >
Garvan Gardens Wedding Photos
mountain top wedding in Aspen
Last weekend I was back in Colorado to shoot another amazing Rocky Mountain wedding. The ceremony location was absolutely breathtaking. The Sundeck on top of...

see full post >
mountain top wedding in Aspen
destination wedding in destin
Back in 90's, the very day after I launched my very first website, I got a call from a bride who happened to my site via a search engine called "Yahoo" (y'all...

see full post >
destination wedding in destin
Backyard Wedding in Lodi
Sunday was Earth Day and I was honored to be a part of a backyard wedding near Lodi, California. It was a perfect venue for a natural wedding between two...

see full post >
Backyard Wedding in Lodi
Wedding at the Ritz Carlton Lake Tahoe
I want to wish a very happy first anniversary to Max & Lexi who tied the knot at the Ritz Carlton in Lake Tahoe on June 1st, 2013. The groom, Max Thieriot,...

see full post >
Wedding at the Ritz Carlton Lake Tahoe
wedding at the terranea resort
Last Saturday I had the pleasure of shooting an amazing wedding at the Terranea Resort in Rancho Palos Verdes for a wonderful couple. It was just one of those...

see full post >
wedding at the terranea resort
rancho del cielo wedding
Last weekend I was in beautiful Malibu, California for an absolutely gorgeous wedding at Rancho del Cielo. I had the pleasure of working with Erika & Lauren...

see full post >
rancho del cielo wedding
St. Regis wedding
I kicked off my 18th season as a professional wedding photographer this past Saturday with a gorgeous wedding at the St. Regis Monarch Beach. It was an...

see full post >
St. Regis wedding
Silicon Valley Engagement Session
Sunday I flew to Silicone Valley to shoot an engagement session at Santa Clara University. The couple met while they were attending the university and he...

see full post >
Silicon Valley Engagement Session
Wedding in Jamaica
A couple weeks ago, I was in Jamaica shooting a wedding with my lovely fiancee Ashley. The wedding took place at the Sandals Resort in Negril. From the...

see full post >
Wedding in Jamaica
wedding in asheville
A while back I went to Asheville to shoot a wedding with my friend Jessica Claire. The groom was a friend of hers from when she lived in NC. He was Super Cobra...

see full post >
wedding in asheville
St. Sophia wedding & Athenaeum reception
I recently kicked off my 19th season as a wedding photographer by shooting a lovely wedding at St. Sophia's Greek Orthodox Church in Downtown Los Angeles...

see full post >
St. Sophia wedding & Athenaeum reception
Barcelona
After speaking at the SWPP convention in London last week, Ashley and I popped down to Barcelona for a couple of days as neither of us had ever been there. I...

see full post >
Barcelona
Manhattan Beach Engagement Photos
This past weekend I shot an adventurous engagement session in Manhattan Beach very close to where I used to live in El Segundo. It was a cold and dreary day, so...

see full post >
Manhattan Beach Engagement Photos
Review Preview
Now that 2014 is in the books, and the new year has begun, I wanted to take a look back at this past year, as well as look forward to the adventure that awaits...

see full post >
Review Preview
The Engelken's Christmas Portraits
When I was back in California for Thanksgiving, I shot my sister's family for their annual Christmas card and I must say... my niece and nephew are turning into...

see full post >
The Engelken's Christmas Portraits
Wedding at the La Venta Inn
A couple of weeks ago I found myself at the La Venta Inn in Palos Verdes Estates, which is one of my favorite wedding venues. The property is nestled in a...

see full post >
Wedding at the La Venta Inn
PhotogRefers.com
On this day in 2007, I launched this blog and I've shared pretty much every shoot I've done since then right here. Over 900 posts and a million visits...

see full post >
PhotogRefers.com
Black Friday Deals for Photographers
I think you've gotta be a special kind of crazy to go out and actually shop in the real word on Black Friday. Don't even get me started on the folks who camp...

see full post >
Black Friday Deals for Photographers
new-york-london-paris
My 2012 is already off to a very fast start. I've already been to New York, London, Paris, Munich... everyones talking about... Pop Musik! Apologies to M and...

see full post >
new-york-london-paris
Becker's Website
This post is dedicated to all of my photo friends out there in blog land. I wanted to have a single page where you can find out about all of my speaking...

see full post >
Becker's Website
WPPI 2011
The week is spend in Las Vegas for WPPI each winter is always one of the highlights of my year. This year was no exception and it marked my 15th year in a row...

see full post >
WPPI 2011
photo friends with benefits
Good news photo friends... the new & improved [ b ] School 2.0 is alive and kicking! We are absolutely thrilled with the response the site has gotten from...

see full post >
photo friends with benefits
bon voyage
I'm off! Tomorrow I am headed to London (for the first time ever) to speak at the SWPP Convention. I am really excited. I have 3 speaking engagements and I am...

see full post >
bon voyage
The [ b ] School turns 2
Today, thebschool.com celebrates it's 2 year anniversary. I can't believe how time flies. I am so grateful to all of our wonderful members, because without...

see full post >
The [ b ] School turns 2
A very special wedding in Italy
Next March I'll be heading back to Italy to shoot yet another wedding over there. Some very good friends of mine, who are also wedding photographers, will be...

see full post >
A very special wedding in Italy
Barcelona
After speaking at the SWPP convention in London last week, Ashley and I popped down to Barcelona for a couple of days as neither of us had ever been there. I...

see full post >
Barcelona
Review Preview
Now that 2014 is in the books, and the new year has begun, I wanted to take a look back at this past year, as well as look forward to the adventure that awaits...

see full post >
Review Preview
The Engelken's Christmas Portraits
When I was back in California for Thanksgiving, I shot my sister's family for their annual Christmas card and I must say... my niece and nephew are turning into...

see full post >
The Engelken's Christmas Portraits
A wedding in Corona del Mar
Last Saturday my camera and I witnessed a beautiful wedding between two amazing people. The groom is the younger brother of one of my brides from 9 years ago...

see full post >
A wedding in Corona del Mar
Review Preview
As 2013 comes to a close, and 2014 kicks off, I thought I'd do a year in review plus share some goals/plans/aspirations for 2014. I had a great year... way...

see full post >
Review Preview
Audrey in the desert
A couple of weekends ago, a photographer friend of mine invited me to tag along on a desert photo shoot that he was doing with some models. I haven't shot many...

see full post >
Audrey in the desert
The Whole 30
Ok, so this was me in November of 2010 at a wedding at the Bellagio in Las Vegas.

see full post >
The Whole 30
Father's Day Card
Hey dad, When I was in elementary school, I remember making you homemade cards for Father's Day. Well times have changed, and I wanted to use my toys to make...

see full post >
Father's Day Card
Fullerton Art Walk
Last night I had some of my travel photography featured at a gallery during the Fullerton Art Walk. My friend Joel of Studio EMP and his lovely wife Jeni of...

see full post >
Fullerton Art Walk

©2015 [b]ecker, all rights reserved.   blog by infinet design